La Elegant is a proudly Kenyan-owned fashion boutique with a legacy spanning over 37 years. Founded in 1987 by Hellen Nyaa, La Elegant was built on a passion for dressing women in timeless, elegant pieces that make them feel confident, feminine, and effortlessly stylish.

Today, the brand is led by her daughter Stefani Roma, continuing the family tradition while evolving La Elegant for the modern woman. What sets us apart is our commitment to quality, individuality, and trust—every piece is thoughtfully selected to ensure it meets our high standards of craftsmanship, fit, and style. -

Our online store is seamlessly connected to our physical boutique, meaning what you see online is exactly what you’ll find in-store. We ship across Kenya and overseas, making elevated fashion accessible no matter where you are, while still offering the personal, boutique experience our customers have loved for decades.

At La Elegant, we believe fashion should feel special—not mass-produced. We focus on well-made, elegant designs that stand the test of time, allowing women to express their style with confidence and grace.

La Elegant isn’t just a clothing store—it’s a legacy of style, quality, and women supporting women.